CARE Certification:
Retention. Reputation. Returns.

The worker-first employment standard that proves your workplace isn’t just good on paper -
it works in practice.

Not another feel-good award. A real standard.

CARE Certification holds employers to measurable, verifiable standards of compassion, accountability, rights, and equity - proving values in practice, not just on paper.

The Four Pillars of CARE

Our framework is built on four non-negotiables - Compassion, Accountability, Rights, and Equity. It draws from the International Labour Organization’s core labor rights, the United Nations Guiding Principles on Business and Human Rights, and the Organisation for Economic Co-operation and Development Guidelines for Responsible Business - inspired by the ambition of the United Nations Sustainable Development Goals* and designed to help workplaces play their part in achieving them. Every stage of employment, from hiring to exit, is measured against standards that put people first.

Workplaces that value humanity

Compassion


Well-being isn’t just about today — it’s about sustaining health over the long run. Paid wellness leave, flexible schedules, and caregiver support reduce burnout while promoting UN Sustainable Development Goal 3 (Good Health & Well-Being).







Promises backed by proof

Accountability


Fair pay, safe contracts, and protections against exploitation ensure decent work and stronger economies. (UN Sustainable Development Goals 8: Decent Work and 10: Reduced Inequalities)






Fairness isn’t optional

Rights


Sustaining economies starts with decent work. Fair wages, no unpaid trials, and strong legal protections advance UN Sustainable Development Goals 8 (Decent Work & Economic Growth) and 10 (Reduced Inequalities).







Opportunity for all

Equity


Inclusive hiring, leadership diversity, and pay transparency open doors that build resilient, future-ready teams. (UN Sustainable Development Goals 5: Gender Equality and 10: Reduced Inequalities)







*The content of this publication has not been approved by the United Nations and does not reflect the views of the United Nations or its officials or Member States.

Toxic culture kills profit

Replacing people, repairing reputations, and losing trust all add up fast. CARE Certification proves that fair, inclusive workplaces don’t just protect employees - they protect your business.

Certification Levels

Start where you are, grow at your pace. Verification is priced on a sliding scale based on company size - so whether you’re a 5-person startup or a 500-person firm, there’s a path that fits. Every level moves us closer to work that’s fair, transparent, and human.

CARE Committed

Public pledge + baseline self-assessment. Shows intent and access to starter resources.


CARE Certified

Verified across all four CARE pillars with badge + listing to signal credibility.


CARE Leader

Goes beyond compliance - sharing best practices, shaping the future of fair work.


Why CARE Stands Apart

Unlike culture surveys or ESG audits, CARE focuses on ethical employment as a whole - from contracts to exits. It’s low-burden, worker-first, and built to signal credibility to candidates, clients, and investors alike.

Your people are your brand.

CARE Certification proves it - showing candidates, employees, and stakeholders that your workplace values are real.

Happily employed. Not just a status. It’s a standard.

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