Values Are Easy to Claim.
Accountability Isn’t.
Hiring processes are opaque. Candidates are ghosted. Employees leave quietly. Layoffs are handled behind closed doors. And yet, companies continue to collect best employer badges that never examine these moments.
This is where trust breaks.
Not because companies are bad — but because no standard exists that holds them accountable for the full reality of work.
What CARE Is (and Isn’t)
CARE is not another culture survey.
Not an employer branding exercise.
Not a one-off audit that lives in a PDF.
CARE is a workplace accountability standard.
It evaluates how companies treat people at the moments that matter most — when there is nothing to gain from pretending and no marketing team in the room.
If your organization believes fairness should be measurable, CARE gives you the framework to prove it.
What CARE Evaluates
CARE assesses the full employment lifecycle, not just the polished parts.
Hiring
Transparency, fairness, communication, and decision-making — including how candidates are rejected.
Onboarding
Clarity of expectations, boundaries, support, and access to information.
Employment Practices
Pay transparency, accountability, rights awareness, and equitable treatment.
Exits
Resignations, layoffs, and terminations — how they’re handled, communicated, and documented.
What CARE Stands For
Grounded in the ILO’s Fundamental Principles and Rights at Work, the UN Guiding Principles on Business and Human Rights, and the OECD Guidelines for Multinational Enterprises, and inspired by the UN Sustainable Development Goals, the CARE framework measures every stage of employment, from hiring to exit, through four pillars: Compassion, Accountability, Rights, and Equity.
Compassion
Because burnout shouldn’t be a badge of honor.
Accountability
Because pay, power, and promises should line up.
Rights
Because contracts and dignity aren’t optional.
Equity
Because opportunity should never depend on who you are or where you come from.
For employers
Culture that pays back
CARE Certification reduces costly turnover, strengthens productivity, and protects your brand from reputational risk.
Because fairness isn’t charity - it’s operational efficiency.
For employees
Safeguard fair work
It helps you see whether your workplace lives up to its words — and gives you language to advocate for what’s fair.
A CARE-aligned culture means clear communication, respect for time, and safe boundaries.
It’s how good workplaces stay good.
For job-seekers
The signal of great employers
When you see the CARE badge, you know what you’re walking into. Pay is transparent, boundaries are respected, and employment terms are clear. Growth is possible without burnout. It’s one less risk in a system that too often asks people to settle.
Certification Levels
Start where you are, grow at your pace. Verification is priced on a sliding scale based on company size - so whether you’re a 5-person startup or a 500-person firm, there’s a path that fits. Every level moves us closer to work that’s fair, transparent, and human.
CARE Committed
Public pledge + baseline self-assessment. Shows intent and access to starter resources.
CARE Certified
Verified across all four CARE pillars with badge + listing to signal credibility.
CARE Leader
Goes beyond compliance - sharing best practices, shaping the future of fair work.
The CARE Journey
Becoming CARE Certified isn’t a checkbox. It’s a process that builds real accountability over time.
Month 1–2: CARE Committed
Employers start by pledging to uphold the CARE principles — Compassion, Accountability, Rights, and Equity — and completing a baseline self-assessment.
Month 3–4: CARE Certified
Evidence is reviewed, policies verified, and results measured against global standards. Companies that meet the mark earn the certification badge — a visible signal of credible commitment.
Ongoing: Continuous Improvement
CARE doesn’t end with the badge. Certified employers stay accountable through regular reporting, employee feedback, and transparent progress updates.
Because fair work isn’t a milestone. It’s maintenance.
Frequently Asked Questions
Get quick answers to common questions about the CARE Certification — how it works, why it matters, and what it means for your organization.
CARE stands for Compassion, Accountability, Rights, and Equity. It’s a global workplace standard that evaluates how employers treat their people — beyond perks and slogans. It measures what actually matters: fairness, safety, respect, and transparent practices.